Running your own sales — and it's not working?
Most founders end up as their own Sales Director by accident. I help you build a sales engine that wins consistently — with 30+ years of doing it, not just advising on it.
You're brilliant at what you do.
Sales just isn't supposed to be your job.
You started the business to do the thing you're great at — not to run a sales team. But here you are, and the numbers tell the story:
Sound familiar? You don't need a lecture. You need someone who's fixed this before — and will roll their sleeves up and fix it with you.
How I Help You Grow
Diagnose
I find out exactly where your sales engine is leaking — your process, pipeline, messaging, and team. You get a clear, honest picture and a plan.
Build
I put the strategy, structure, and tools in place — go-to-market plan, sales playbook, KPIs, and the right targets — so growth becomes repeatable.
Lead & Execute
I don't advise from the sidelines. I work alongside you and your team — coaching on live deals, driving execution, and lifting performance.
The Track North Sales Performance Audit
In 60 minutes, I'll show you exactly where your commercial engine is leaking — and what to do about it. You'll leave with a clear, written diagnosis. No pitch. No obligation.
A structured 60-minute diagnostic conversation
A written summary of findings and priorities
Three things you can act on immediately
Why Leaders Trust Steve to Deliver Growth
"Steve has the unique ability to cut through the noise and help teams make the difficult achievable."
"Steve built a sales team from scratch and turned underperformance into record growth."
"He's a hands-on sales leader, always leading from the front and bringing teams together to deliver great results."
"Steve's advice cuts through the noise and gets to what matters. A natural strategist and a blessing to any company."
Three decades. One focus: helping you win.
I've spent 30+ years building and leading sales teams that deliver — from start-ups landing their first customers to global enterprises entering new markets. I've been where you are: fighting for attention, competing for customers, turning ideas into action. Now I help founders and leaders do the same — with clarity, focus, and a sleeves-rolled-up approach.
Ready to find out where your sales engine is leaking?
Book a Free Sales AuditHow I Help You Build a Sales Engine That Wins
Three stages. One outcome: repeatable, predictable growth — with me working alongside you, not from the sidelines.
Book a Free Sales AuditFirst, we find out what's really going on. A clear, honest picture of where your sales engine is leaking.
- Sales Performance Audit
- Funnel & pipeline analysis
- Win/loss analysis
- Buyer journey mapping
- Sales KPI review
Next, we put the foundations in place so growth becomes repeatable rather than accidental.
- Go-to-market strategy
- Sales team structure & enablement
- Territory & quota design
- Value proposition & messaging
- Persona-based playbooks
- Sales asset alignment
Then I roll my sleeves up and work alongside you and your team to drive it home.
- On-demand / fractional sales leadership
- Deal-specific coaching
- Team development
- Sales manager coaching
- UK market entry (Trailblazers)
- Interim in-country leadership
The 30 Day Growth Challenge — Performance to Profit
Not sure where to start? Start with a diagnosis.
Book a Free Sales AuditI've been where you are.
Founder of Track North. 30+ years building and leading sales teams — and now helping founders do the same.
What Drives Me
I've spent over three decades building sales teams that deliver — from start-ups landing their first customers to global enterprises entering new markets.
My Approach
Growth isn't about jargon or silver-bullet strategies. It's about people, clarity, and focus — and a sleeves-rolled-up approach.
My Goal
To help you cut through the noise, focus on what matters, and build a business that thrives for the long term.
Three Decades of Commercial Leadership
What That Looks Like in Practice
Situation: missing target three quarters running. Diagnosis: no pipeline discipline, founder-led selling. Result: [Steve to add outcome metric — e.g. record growth within 6 months].
Situation: strong product, weak conversion. Diagnosis: unclear value proposition. Result: [Steve to add outcome metric].
Let's find out where your growth is hiding.
Book a Free Sales Audit
Why Is Your Sales Team Busy But Your Pipeline Empty?
In 60 minutes, I'll show you exactly where your commercial engine is leaking — and what to do about it. You'll leave with a clear, written diagnosis. No pitch. No obligation.
Book Your Free AuditA structured 60-minute diagnostic conversation
A written summary of findings & priorities
Three things you can act on immediately
Who it's for
- Founders & MDs of £1m–£10m B2B businesses
- You own sales — but you're not a salesperson by trade
- You're growing but the numbers aren't where they should be
- Technology, IT, or professional services
How it works
Book a slot
60-minute call
Receive your written diagnosis
Booking happens directly on the page — no extra clicks, no contact form.
No pitch. No obligation. Just a clear commercial diagnosis.
Practical Sales Thinking for Founders
No fluff, no jargon — just what actually works when you're trying to grow.
The Founder Is Always the First Sales Problem I Fix
Why the person who started the business is often the bottleneck — and what to do about it.
Busy Team, Empty Pipeline: The Hidden Sales Trap
Activity isn't the same as progress. Here's how to tell the difference.
Hiring a Sales Director Before Fixing Your Process
It's like adding an engine to a car with no wheels. Do these things first.
Get practical sales insights for founders
Straight to your inbox. No spam, unsubscribe anytime.
Let's Talk
The best first step is a free Sales Audit — book directly below. Or send a message and I'll reply within one working day.
Prefer to send a message?
Contact Info
Leave your details and I'll get back to you within 1 working day.
Running your own sales — and it's not working?
Most founders end up as their own Sales Director by accident. I help you build a sales engine that wins consistently — with 30+ years of doing it, not just advising on it.
You're brilliant at what you do.
Sales just isn't supposed to be your job.
You started the business to do the thing you're great at — not to run a sales team. But here you are, and the numbers tell the story:
Sound familiar? You don't need a lecture. You need someone who's fixed this before — and will roll their sleeves up and fix it with you.
How I Help You Grow
Diagnose
I find out exactly where your sales engine is leaking — your process, pipeline, messaging, and team. You get a clear, honest picture and a plan.
Build
I put the strategy, structure, and tools in place — go-to-market plan, sales playbook, KPIs, and the right targets — so growth becomes repeatable.
Lead & Execute
I don't advise from the sidelines. I work alongside you and your team — coaching on live deals, driving execution, and lifting performance.
The Track North Sales Performance Audit
In 60 minutes, I'll show you exactly where your commercial engine is leaking — and what to do about it. You'll leave with a clear, written diagnosis. No pitch. No obligation.
A structured 60-minute diagnostic conversation
A written summary of findings and priorities
Three things you can act on immediately
Why Leaders Trust Steve to Deliver Growth
"Steve has the unique ability to cut through the noise and help teams make the difficult achievable."
"Steve built a sales team from scratch and turned underperformance into record growth."
"He's a hands-on sales leader, always leading from the front and bringing teams together to deliver great results."
"Steve's advice cuts through the noise and gets to what matters. A natural strategist and a blessing to any company."
Three decades. One focus: helping you win.
I've spent 30+ years building and leading sales teams that deliver — from start-ups landing their first customers to global enterprises entering new markets. I've been where you are: fighting for attention, competing for customers, turning ideas into action. Now I help founders and leaders do the same — with clarity, focus, and a sleeves-rolled-up approach.
Ready to find out where your sales engine is leaking?
Book a Free Sales AuditHow I Help You Build a Sales Engine That Wins
Three stages. One outcome: repeatable, predictable growth — with me working alongside you, not from the sidelines.
Book a Free Sales AuditFirst, we find out what's really going on. A clear, honest picture of where your sales engine is leaking.
- Sales Performance Audit
- Funnel & pipeline analysis
- Win/loss analysis
- Buyer journey mapping
- Sales KPI review
Next, we put the foundations in place so growth becomes repeatable rather than accidental.
- Go-to-market strategy
- Sales team structure & enablement
- Territory & quota design
- Value proposition & messaging
- Persona-based playbooks
- Sales asset alignment
Then I roll my sleeves up and work alongside you and your team to drive it home.
- On-demand / fractional sales leadership
- Deal-specific coaching
- Team development
- Sales manager coaching
- UK market entry (Trailblazers)
- Interim in-country leadership
The 30 Day Growth Challenge — Performance to Profit
Not sure where to start? Start with a diagnosis.
Book a Free Sales AuditI've been where you are.
Founder of Track North. 30+ years building and leading sales teams — and now helping founders do the same.
What Drives Me
I've spent over three decades building sales teams that deliver — from start-ups landing their first customers to global enterprises entering new markets.
My Approach
Growth isn't about jargon or silver-bullet strategies. It's about people, clarity, and focus — and a sleeves-rolled-up approach.
My Goal
To help you cut through the noise, focus on what matters, and build a business that thrives for the long term.
Three Decades of Commercial Leadership
What That Looks Like in Practice
Situation: missing target three quarters running. Diagnosis: no pipeline discipline, founder-led selling. Result: [Steve to add outcome metric — e.g. record growth within 6 months].
Situation: strong product, weak conversion. Diagnosis: unclear value proposition. Result: [Steve to add outcome metric].
Let's find out where your growth is hiding.
Book a Free Sales AuditWhy Is Your Sales Team Busy But Your Pipeline Empty?
In 60 minutes, I'll show you exactly where your commercial engine is leaking — and what to do about it. You'll leave with a clear, written diagnosis. No pitch. No obligation.
Book Your Free AuditA structured 60-minute diagnostic conversation
A written summary of findings & priorities
Three things you can act on immediately
Who it's for
- Founders & MDs of £1m–£10m B2B businesses
- You own sales — but you're not a salesperson by trade
- You're growing but the numbers aren't where they should be
- Technology, IT, or professional services
How it works
Book a slot
60-minute call
Receive your written diagnosis
Booking happens directly on the page — no extra clicks, no contact form.
No pitch. No obligation. Just a clear commercial diagnosis.
Practical Sales Thinking for Founders
No fluff, no jargon — just what actually works when you're trying to grow.
The Founder Is Always the First Sales Problem I Fix
Why the person who started the business is often the bottleneck — and what to do about it.
Busy Team, Empty Pipeline: The Hidden Sales Trap
Activity isn't the same as progress. Here's how to tell the difference.
Hiring a Sales Director Before Fixing Your Process
It's like adding an engine to a car with no wheels. Do these things first.
Get practical sales insights for founders
Straight to your inbox. No spam, unsubscribe anytime.
Let's Talk
The best first step is a free Sales Audit — book directly below. Or send a message and I'll reply within one working day.
Prefer to send a message?
Contact Info
Leave your details and I'll get back to you within 1 working day.